Visual Identity | Web | Illustration

Madroit Marketing

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What started as just a logo commission snowballed into developing the entire brand identity for Madroit Marketing, a Michigan-based marketing and design agency.

logo

Inspired by the peaks of mountains and the strong foundation they're formed from, then combined with two of the letter 'M' to create the 'Madroit Marketing' logo.

website

Marketing should be straight and to the point, so the website followed suit. Incorporating the primary blue, as well as a light blue paired with white, to add hierarchy through color.

icons

Using the visual identity established by the logo, I designed a set of service icons.

  • Email Marketing

  • Local SEO

  • Marketing Consulting

  • PPC

  • Reputation Management

  • SEO

  • Social Media Marketing

  • Web Design & Development

collateral

Blog post social graphics, incorporating icons and the full color palette.