Madroit Marketing

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The initial scope only included the logo, but as the logo was being finished, the scope was expanded to include designing the website and entirety of the brand identity.

I always start with the logo as it provides a visual direction which drives further brand development.

After meeting with the client, I knew incorporating mountains into the design was a priority. A couple rounds of feedback and we reached the final version of the logo.

Once the logo was finished, I took the visual direction it had established, and applied it to icon creation. These icons are for the unique services Madroit Marketing provides.