Madroit Marketing

The initial scope only included the logo, but as the logo was being finished, the scope was expanded to include designing the website and entirety of the brand identity.

I always start with the logo as it provides a visual direction which drives further brand development.

After meeting with the client, I knew incorporating mountains into the design was a priority. A couple rounds of feedback and we reached the final version of the logo.

Once the logo was finished, I took the visual direction it had established, and applied it to icon creation. These icons are for the unique services Madroit Marketing provides.