Visual Identity | Web | Illustration
What started as just a logo commission snowballed into developing the entire brand identity for Madroit Marketing, a Michigan-based marketing and design agency.
Inspired by the peaks of mountains and the strong foundation they're formed from, then combined with two of the letter 'M' to create the 'Madroit Marketing' logo.
Marketing should be straight and to the point, so the website followed suit. Incorporating the primary blue, as well as a light blue paired with white, to add hierarchy through color.
Using the visual identity established by the logo, I designed a set of service icons.
Blog post social graphics, incorporating icons and the full color palette.