A simple, unique, and unforgettable mark that's incredibly versatile and easily ingrained in the mind
Logo design for GeneratePress, a WordPress theme with over 1 million downloads.
It can be difficult to design a logo for something with no physical representation. You don't have any objects to base your design on, so I decided to use the letters G and P in a unique, but pleasant, shape.
I originally made the design into a cog/gear to represent the creation of the WordPress theme, but we decided it would be better to keep it simple and to the point.
Logo design for 10 YEN, a sushi and ramen bar in Harwich Port, Massachusetts.
The client wanted a minimal design with a hint towards sushi/ramen and Japanese aesthetic.
I decided to experiment with a kind of brush stroke for the design and while experimenting with different shapes, I realized how perfect the "10" looked. Not only is it the number 10 as is used in the name 10 YEN, but it's also a bowl and chopsticks or a plate and chopsticks, which ties into the sushi/ramen. I then put the text "TEN YEN" inside of the bowl/on the plate because that's the main dish so to speak. I used red to tie into the Japanese aesthetic.
Logo design for BlazeGuard, a cybersecurity company based in Australia.
Immediately after reading "BlazeGuard", I visualized a flame and shield. Now to just actually design it.
I started with a shield and added flames to the top of it, but something didn't sit right with me. I redesigned the logo by starting with the flame first and forming a shield from that shape. This gave more emphasis on the flame/"Blaze" aspect of the design, which I think is good because that's what sets this design apart from any other security company logo with a shield. I added some shading to the flame to give it more depth and make it look more like a shield. Without that shading, it just looked like a pointy flame. I used orange because I obviously wanted to tie into fire/flames, but I often feel like red is too passionate or aggressive. Since this is a security company, I felt like the joy and hopefulness that comes with the color orange was a nice balance to the seriousness of a security company.
Logo design for KinematicSoup, a software development company based in Canada.
I was given an isometric cube to be the main focus of this design. The cube represented the "kinematic" part of KinematicSoup. Now I just had to think of how to visualize the "soup" aspect.
After tinkering around with very abstract representations, I asked myself, "Why not actually use soup?". I imagined the cube as a physical container, like you would put leftover soup into, and ran with that. I designed to cube in a kind of thin outline with the soup being a bright, rich, orange filling the inside. I used orange because it often evokes passion the same way that red does, but more hopeful and happy with a warm feeling like you get from soup, versus the passion/aggression that comes with red.
Almost Never Films
Logo design for Almost Never Films, a film production/finance company based in Los Angeles, California.
I was given two symbols to create a design out of. ≈ to represent "almost" and ≠ to represent "never".
Immediately, I tried to combine both of the symbols into one. You can put them side-by-side to represent "almost never", but it's almost always better to have less when you can in logo design. I noticed that there were already some obvious similarites in both of the symbols, such as two horizontal lines that are parallel. So, I combined the two in a simple design and put it in the negative space of a square in a kind of layered style.