Visual Identity | Web
Kiran is a local bookkeeper that ran into a modern problem many people run into: she lacked any online presence whatsoever. With no website or visual identity, I provided her with a brand image that fits her perfectly; bold and to the point.
A checkmark is a visual staple in bookkeeping, so I modernized it by incorporating it into the negative space of the letters 'KM'.
I used sections with alternating margin on the sides to create a visual path that leads you through the page and adds hierarchy.
Using color/contrast to add depth with the light blue being the base, the blue the background, and the white at the forefront.