Kinematic Soup


Logo design for KinematicSoup, a software development company based in Canada.

I was given an isometric cube to be the main focus of this design. The cube represented the "kinematic" part of KinematicSoup. Now I just had to think of how to visualize the "soup" aspect.

After tinkering around with very abstract representations, I asked myself, "Why not actually use soup?". I imagined the cube as a physical container, like you would put leftover soup into, and ran with that. I designed the cube with a dark outline and the soup a bright, rich, orange filling the inside. I used orange because it often evokes passion the same way that red does, but more hopeful and happy with a warm feeling like you get from soup, versus the passion/aggression that comes with red.